Thinking in terms of the goal of wealth maximization, a project breaks even for shareholders, meaning that it neither creates nor destroys value, if ________.
A) its NPV equals 0
B) its IRR equals 0
C) its net profit after taxes equals 0
D) its payback period is one year or less
A) its NPV equals 0
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When a product positioning strategy is based on the type of consumer that buys an item, the positioning approach being used is:
A) product user B) product class C) use or application D) cultural symbol
Because it could be considered an attempt to create a monopoly, which pricing strategy is illegal under U.S. law but is difficult to prove?
A. price discrimination B. deceptive pricing C. price inflation D. predatory pricing E. price fixing
Alan Mulally, Ford CEO, is high on
a. transformational leadership b. transactional leadership c. Theory X d. both “a” and “b”
Typically, shares of stock are stored in the vault of the brokerage firm and you, as owner, will not take physical possession. Under these circumstances the brokerage firm is the ________ and you are the ________
A) street owner; settlement owner B) settlement owner; street owner C) owner of record; beneficiary owner D) beneficiary owner; owner of record