Marvel Comics allowed various organizations to use its Spiderman and Incredible Hulk characters to market a wide variety of toys and clothing items. Marvel Comics received a percentage of the gross revenues. This is
A. brand licensing.
B. character exploiting.
C. co-branding.
D. family branding.
E. trademark leasing.
Answer: A
You might also like to view...
Which of the following refers to a situation where a company has a high concentration of its business in a particular industry market?
A. competitor resources B. market dependence C. resource similarity D. actor reputation
Capital expenditures are costs of acquiring, constructing, adding, or replacing property, plant and equipment
Indicate whether the statement is true or false
A company pays each of its two office employees each Friday at the rate of $100 per day for a five-day week that begins on Monday. If the monthly accounting period ends on Tuesday and the employees worked on both Monday and Tuesday, the month-end adjusting entry to record the salaries earned but unpaid is:
A. Debit Salaries Expense $400 and credit Salaries Payable $400. B. Debit Unpaid Salaries $600 and credit Salaries Payable $600. C. Debit Salaries Payable $400 and credit Salaries Expense $400. D. Debit Salaries Expense $600 and credit Salaries Payable $600. E. Debit Salaries Expense $400 and credit Cash $400.
Content convergence describes convergence in the design, production, and ________ of content
A) sales B) distribution C) marketing D) consumption