Those who relate psychoanalytic theory to consumer behavior believe that consumers know why they want the products they wish to buy.
Answer the following statement true (T) or false (F)
False
Those who attempt to relate psychoanalytic theory to consumer behavior believe consumers' motivations for purchasing are often very complex and unclear to the casual observer-and to the consumers themselves. Many motives for purchase and/or consumption may be driven by deep motives one can determine only by probing the subconscious.
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Which of the following is NOT one of the usual methods by which manufacturers of new products can develop MTBF measures?
a. by conducting intensive product testing b. by analyzing actual past experience of similar products c. by analyzing known factors that cause product failures d. by doing a consumer survey
The Age Discrimination in Employment Act makes it illegal to:
a. html:discriminate against workers over 40 and those under 20 b. html:discriminate against workers over 40 and under 75 c. html:discriminate against workers over 40 d. html:discriminate against workers over 50 e. html:none of these
The text mentioned several reasons for purchasing "business" life insurance. Which of the following reasons was not mentioned?
A) Business continuation B) Fringe benefits C) Key person insurance D) Protection from creditors' claims
The devil's advocate technique requires an individual to explain and defend his or her position before a group.
Answer the following statement true (T) or false (F)