Since there are so many other companies that operate in the food service industry, the marketing manager of Gourmet Dining pays detailed attention to what other restaurants that offer similar meals, prices, and services are doing. In the context of external forces affecting marketing decisions, the marketing manager's focus is on ________.
A. demographics
B. the political/legal environment
C. competition
D. the natural world
E. technological transformations
Answer: C
You might also like to view...
Which is not another term for international marketing research?
A) cultural research B) cross-cultural research C) foreign research D) multinational research
At the low end of the technology range are ______ and ______, which are good for quick explanations or for brainstorming sessions.
a. charts; slides b. graphs; transparencies c. PowerPoint; Prezi d. flip charts; whiteboards
Since the controllable variance measures the efficiency of using variable overhead resources, if budgeted variable overhead exceeds actual results, the variance is favorable
Indicate whether the statement is true or false
In a testamentary trust, property is placed in trust during the grantor's lifetime
Indicate whether the statement is true or false