A communications objective would do which one of the following?

a. Identify measures and magnitude to determine effectiveness.
b. Identify the problem at hand.
c. Refer to the organizational goals.
d. Describe how often a particular medium will be used.


a. Identify measures and magnitude to determine effectiveness.

Communication & Mass Media

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Which of the following marks is the most distinct and therefore most likely to receive trademark protection?

a. arbitrary mark b. fanciful mark c. suggestive mark d. descriptive mark

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If you have no opinion on the civil war in Sri Lanka, it may be due

to the ______________ function of mass media. A. diffusion B. propaganda C. distortion D gatekeeping E. diversion

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Julia prepared a __________speech to deliver to the Board of Directors of a potential client, hoping

that they would hire her consulting firm to conduct management training. A) ceremonial B) deliberative C) forensic D) categorical E) informative

Communication & Mass Media

An informative speech explaining how to record, reproduce, label, and market your band's first CD is a speech about both _______

a. an object and a process b. a place and an event c. a condition and a process d. a person and a concept

Communication & Mass Media