What are the features of an ideal advertising campaign?
What will be an ideal response?
To increase the odds for a successful marketing communications campaign, marketers must attempt to increase the likelihood that each step occurs. For example, the ideal ad campaign would ensure that:
1. The right consumer is exposed to the right message at the right place and at the right time.
2. The ad causes the consumer to pay attention but does not distract from the intended message.
3. The ad properly reflects the consumer's level of understanding of and behaviors with the product and the brand.
4. The ad correctly positions the brand in terms of desirable and deliverable points-of-difference and points-of-parity.
5. The ad motivates consumers to consider purchase of the brand.
6. The ad creates strong brand associations with all these stored communications effects so they can have an impact when consumers are considering making a purchase.
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What kinds of work teams are designed to help companies connect their employees in different locations and save on time and travel?
a. teleconferences b. Skype c. virtual work teams d. none of the above
________ is research designed to assist the decision maker in determining, evaluating, and selecting the best course of action to take in a given situation
A) Exploratory research B) Conclusive research C) Complex research D) Problem-identification research
The ________ step of the data-preparation process consists of screening questionnaires to identify illegible, incomplete, inconsistent, or ambiguous responses
A) coding B) data cleaning C) questionnaire checking D) editing
An overstatement of ending inventory in one period results in
a. an overstatement of the ending inventory of the next period. b. an understatement of gross margin of the next period. c. an overstatement of gross margin of the next period. d. no effect on gross margin of the next period.