Which of the following is the placement of a product or service offering in the minds of consumer targets?
A) positioning
B) placement
C) segmentation
D) targeting
E) product promotion
A
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Capturing the opinions of only those who visit specific websites is an example of what?
A) Sampling bias B) Leading questions C) Validity D) Representative samples E) In-depth interviews
Explain why personality traits of founders may not allow them to adjust to requirements of leading others.
What will be an ideal response?
Who would typically handle the negotiation for a small business if dealing with an ethical violation that involves the federal government?
a. whoever the company has assigned as an ethical point person b. the company’s ombudsperson c. an ombudsperson assigned by the small business industry group d. the company’s ECO
Warranties of title arise automatically in most sales contracts—a thief breaches the warranty by selling stolen goods.
Answer the following statement true (T) or false (F)