Differentiate between dynamic and fixed pricing
What will be an ideal response?
Throughout most of history, prices were set by negotiation between buyers and sellers. The fixed price policy—setting one price for all buyers—is a relatively modern idea that arose with the development of large-scale retailing at the end of the nineteenth century. Today most prices are set this way. However, some companies are now reversing the fixed pricing trend. They are using dynamic pricing, adjusting prices continually to meet the characteristics and needs of individual customers and situations. Dynamic pricing makes sense in many contexts. It adjusts prices according to market forces, and it often works to the benefit of the customer.
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Which term refers to the general idea that will be communicated to consumers through an advertisement?
A) advertising appeal B) message strategy C) consumer-generated message D) creative concept E) message execution
Fernstrom Corporation has two divisions: East and West. Data from the most recent month appear below: EastWestSales$330,000 $144,000 Variable expenses$132,000 $76,320 Traceable fixed expenses$140,000 $43,000 The company's common fixed expenses total $52,140. If the company operates at exactly the break-even sales of the East Division and West Division, what would be the company's overall net operating income?
A. ($235,140) B. ($52,140) C. $30,540 D. $0
Which of the following is one of the most common ways of gathering information on the Internet?
A) using spyware, keystroke loggers, and similar methods B) wiretapping wireline and wireless communication lines C) reading an individual's e-mail, IM, or text message D) reading an individual's blogs or newsgroup postings
Which of the following statements is true of collaboration?
A. Companies should capitalize on ideas generated within the organization alone. B. Collaboration occurs only within the boundaries of an organization. C. A sole focus on unit performance spurs collaboration. D. Collaboration is an important process of knowledge management. E. It is unrealistic to think that a company can collaborate with its customers.