Customer relationship management (CRM) is a component of campaign management that
a. Manages customer relationships
b. Measures the effectiveness of advertising in a particular segment
c. Conducts market research prior to launching a campaign
d. All of the above
a. Manages customer relationships
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If you devote your entire speech to what listeners already know, how have you failed to show respect for your listeners?
a. You failed to meet them where they are. b. Your speech did not merit the audience's time. c. You failed to respect cultural diversity. d. You insulted listeners' intelligence or judgment.
The journalistic value of ______ represents the idea that your own country and culture are better than all others.
A. ethnocentrism B. altruistic democracy C. responsible capitalism D. small-town pastoralism
The hypodermic-needle theory assumes this about their audience
a. audience is active b. audience is passive c. audience is neutral d. none of the above
Among the individual or group interests that often conflict in ethical dilemmas are those of the ________, a particular person or group that is likely to be affected by media practitioners' actions.
A. financial supporter B. profession C. object of the act D. society