Strategies often define the channel for presenting the organization’s message. Which one of the following would a strategy NOT do?
a. specify a publisher’s editorial column
b. specify television network news
c. specify Facebook
d. specify a national radio talk show
c. specify Facebook
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Answer the following statement(s) true (T) or false (F)
1. Psychographics allow media professionals to examine an audience based on religion. 2. One way to better approach your audience is to conceptualize its members in a way that makes them more real for you. This is sometimes called unification of the audience. 3. Don’t write for yourself. Write for your readers. 4. How much your readers paid should factor into how you write and how you transmit your content.
Effective public speaking is much like ____________________
Fill in the blank(s) with correct word
Most of us also have areas of our self-image we would like to improve or change. How could you enhance your own self-concept? Select one area to improve, and explain how you might go about this process.
What will be an ideal response?
Tina is a counselor at St. Martin High School. She is responsible for implementing the drug awareness campaign initiated by the school district. While giving an anti-drug speech to a group of students and teachers, she attempted to use what she believes is common teen slang. Rather than connecting with the audience, she appeared insincere because she did not consider _____
A) ?the connotations this language might have for the audience. B) ?the appropriateness of jargon she used in the speech C) ?the dialect commonly used by middle school students D) ?that she might be misunderstood by the audience.