Which publications are often the first and, sometimes, the only contact a person has with an organization?

a) Pamphlets
b) Newsletters
c) Boilerplates
d) Annual reports


ANS: a

Communication & Mass Media

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All of the following were presented in the text as recommendations for developing intercultural negotiating skills except:

Communication & Mass Media

When publishing the annual report of his company, the CEO of Clomart Corp wrote that he was proud to announce the company's acquisition of the biggest subsidiary of its competitor

What the CEO failed to mention was that as part of the deal, Clomart also had to take up a major portion of the parent company's debts. By not disclosing this, which area of the PR guidelines did the CEO violate? a) Financial information b) Corporate practice c) Video news releases d) Internet transparency

Communication & Mass Media

Jargon is best described as a professionspecific language used by

A. professionals. B. students. C. parents. D. teachers

Communication & Mass Media

This is a short report delivered by a reporter in the field:

a. voice reports b. stand ups c. voice actuality report d. voicers

Communication & Mass Media