M-commerce should be approached by retailers the same as e-commerce.
Answer the following statement true (T) or false (F)
False
The mobile channel (also called mobile retailing, mobile commerce, or m-commerce), implies accessing the Internet using a tablet or smartphone. From a retailing perspective, smartphones differ from traditional computers in that they are more portable, have a smaller display, and are location-aware. As a result of these factors, they produce a different interface experience with the user
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The Copy Department in the College of Business at State University provides photocopying services for both the Marketing and Economics Departments. The following budget has been prepared for the year. Available capacity6,000,000pagesBudgeted usage: Marketing3,600,000pagesEconomics1,800,000pagesCost equation$120,000 + $0.025per pageIf the Copy Department uses a dual-rate for allocating its costs, how much cost will be allocated to the Economics Department, assuming the Economics Department actually made 2,100,000 copies during the year?
A. $92,500. B. $112,500. C. $85,000. D. $132,500.
Which of the following driving forces would have the least impact on the attractiveness of the automobile industry?
A. entry or exit of major firms B. changes in the long-term industry growth rate C. changes in costs and efficiency D. shifts in who buys the product and how the product is used E. regulatory influences and government policy changes
If the price for a product increases, the demand for the complementary product will
A. become more inelastic. B. decrease. C. become more elastic. D. increase. E. stay the same.
Making action recommendations, implementing action recommendations, and evaluating results take place during which step of the five-step marketing research approach?
A. define the problem B. develop the research plan C. collect relevant information D. take marketing actions E. develop findings