All of the following statements about Commercial Speech are true, EXCEPT:

a. This covers most communication regarding a company's business
b. This type of speech is subject to government regulation.
c. It is motivated by a desire for profit.
d. It focuses on protecting the consumer from deceptive trade practices.


d

Communication & Mass Media

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In a successful argument, we seek to ______.

a. deflect criticism b. win c. learn d. reaffirm our existing position

Communication & Mass Media

When considering eye contact, which of the following statements is most true?

A. actual eye contact isn't required, just don't stare at your notes B. you should never sweep the room, only jump from one direct eye contact to the other C. just do whatever is comfortable for you, eye contact is optional D. move between making real eye contact and looking around, and make eye contact a habit E. none of these choices

Communication & Mass Media

What does the method called day-after recall measure?

a. Audience awareness b. Audience exposure c. Audience action d. Audience attitude

Communication & Mass Media

According to Chapter 1, a study by Roper Starch Worldwide concluded that one of the top

reasons for ending a marriage is __________. a. unequal distribution of chores b. financial strain c. work pressures d. lack of effective communication e. poor conflict management

Communication & Mass Media