The effectiveness of advertising is best measured by relying on the judgment of creative people and advertising experts.
Answer the following statement true (T) or false (F)
False
The judgment of creative people or advertising experts may not be of much help in determining the effectiveness of advertising.
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What are two external factors that may cause a company to reconsider its marketing-mix strategy?
What will be an ideal response?
All of the following are suggestions for preventing groupthink EXCEPT ______.
A. bring in outsiders B. use a decision-making format C. as a leader, indicate which solution you prefer D. keep in contact with other groups
Unauthorized signatures are generally binding on the person whose name appears on the instrument
Indicate whether the statement is true or false
Jean LeFleur, owner of Happy Feet, a company that makes environmentally-sensitive foot wear, decided to move operations from Los Angeles to Bozeman, Montana. LeFleur wanted to be in an area noted for environmental quality. He built a new plant that produced oil-based sludge from its production process. The sludge could have been treated at the plant. But LeFleur decided that treatment was too
costly, so the company dumped sludge into the Gallatin River, which runs through Happy Feet property. Other sludge was buried in drums in a field at night. When LeFleur builds his new plant he will need to follow the regulations issued under: a. the Oceans and Harbors Act b. the Fish and Wildfowl Act c. the Clean Air Act d. the Electrical Discharge Act e. none of the other choices would apply