Identify the letter of the choice that best matches the phrase or definition.

A. A process that provides a blueprint for Web page arrangement, Web site navigation, and page content organization
B. A general underlying theme that unifies the various elements of a site and contributes to the site's look and feel
C. The group of users that the Web site creators would MOSTlike to visit the site
D. The position of elements on the screen
E. Imagined situations in which the target audience might access a Web site
F. A diagram of geometric shapes connected by lines that show steps in sequence
G. The careful investigation and study of data about the target audience's preferences for a product or service
H. A number system that uses the digits 0-9 to represent the decimal values 0-9, plus the letters A-F to represent the decimal values 10 to 15
I. A tool designed to help you determine the characteristics of the group of people you are trying to reach
J. Specifies how the digital codes will display the characters in the Web page
K. Category that enables you to select an image as a guide for re-creating a design or mock-up that was originally created in a graphics program
L. A comparison in which one object, concept, or idea is represented as another


A. information architecture
B. site concept
C. target audience
D. layout
E. end-user scenarios
F. flowchart
G. market research
H. hexadecimal
I. user profile
J. document encoding
K. Tracing Image
L. metaphor

Computer Science & Information Technology

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