The combination of successive stages of production and distribution under a single ownership is referred to as a(n) ________.

A. corporate vertical marketing system
B. contractual vertical marketing system
C. corporate horizontal marketing system
D. contractual horizontal marketing system
E. integrated marketing system


Answer: A

Business

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Indicate whether the statement is true or false

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Indicate whether the statement is true or false

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This question contains multiple parts; be sure to answer each. First, explain the difference between motivating factors and hygiene factors in Herzberg's theory of motivation. Give examples of each, preferably from your own experience. Next, imagine that you manage the customer-service department of WebCast, a company that provides TV, telephone, and Internet service to households in the northern part of your state. How would you use Herzberg's theory to motivate your crew of installation experts, who go to people's homes and set up their TV/phone/Internet service?

What will be an ideal response?

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a. True b. False Indicate whether the statement is true or false

Business