______ is more aligned with conative outcomes since it focuses on providing a specific action that needs to be taken by the user online.
A. CPC
B. CTR
C. CPM
D. CPP
A. CPC
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Which of the following is NOT a key characteristic of nonverbal communication?
A. Nonverbal communication is sensitive to the relationship between the sender and the receiver. B. Nonverbal communication carries less meaning than verbal communication. C. Nonverbal communication has meaning based on the context. D. Nonverbal communication is a part of, not separate from, verbal communication.
Answer the following statement(s) true (T) or false (F)
1. Psychographics allow media professionals to examine an audience based on religion. 2. One way to better approach your audience is to conceptualize its members in a way that makes them more real for you. This is sometimes called unification of the audience. 3. Don’t write for yourself. Write for your readers. 4. How much your readers paid should factor into how you write and how you transmit your content.
Rita did a(n) _____ when she met with her sales team to determine what their clients knew and what their expectations were for the business presentation
a. client screening b. team interview c. audience analysis d. presentation assessment
Explain how project timelines might be complicated when tasks involve providers outside the PR agency.
What will be an ideal response?