_______ is a concept of marketing communications planning that recognizes the added value of a comprehensive plan
It evaluates the strategic role of a variety of communications disciplines and combines these disciplines to provide clarity, consistency, and maximum communications impact through the seamless integration of discrete messages.
a. Integrated marketing communications (IMC)
b. Response hierarchy models
c. Market database
d. Prospecting plan
a
You might also like to view...
Rafi is on a website development team. She is the teammate who helps to maintain the status quo but will support an idea once she sees that others are supporting it. According to Kelley’s followership typology, Rafi is a follower best described as ______.
A. conformist B. passive C. exemplary D. pragmatic
Which of the following examples illustrates a client structure?
A. Stone Farms has a restaurant division, a supermarket division, and a festival division. B. Ayden's Printing has 18 employees that all report to Ayden. C. Motor Monster has a pistons division, a manifold division, and a gasket division. D. BG Limited has a Pacific Northwest division, a Midwest division, and a Northeast Division. E. Lighting Landing has a marketing department, a lending department, and a warranty department.
Permanent funds use the modified accrual basis of accounting.
Answer the following statement true (T) or false (F)
In general, leases should include which of the following:
a. the average taxes due on the property each year b. the name of the original owner of the property c. the identities of the parties involved d. all of the other specific choices are correct e. none of the other specific choices are correct