Researcher Paul Lazarsfeld found people were more influenced by other people than by mass media

Indicate whether this statement is true or false.


TRUE

Communication & Mass Media

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The most European of all Latin American nations is:

a. Brazil b. Mexico c. Argentina d. Chile e. Columbia

Communication & Mass Media

"Self-esteem" is an evaluative term

Indicate whether this statement is true or false.

Communication & Mass Media

Nate was asked to give an after-dinner speech at the awards banquet for the rugby team. He decided to take a light approach to the sport, and entitled his speech, "Rugby, Rugby, How Do I Love Thee? or Three Ways to Break Your Legs

" The general purpose of this speech is most likely to _____. a. inform b. persuade c. demonstrate d. entertain

Communication & Mass Media

The process known as encoding refers to
a. transmitting communication. b. organizing thoughts. c. changing ideas, thoughts and feelings into symbols. d. changing symbols into ideas.

Communication & Mass Media