Just like a public speech, the cover letter serves a number of functions: gaining the reader's attention, arousing his or her interest, demonstrating desire for the position, and suggesting the next steps or action you would like to see.

Answer the following statement true (T) or false (F)


True

Communication & Mass Media

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After seeing her favorite actor endorse a particular brand of running shoes, Mary insisted that she had to have them. According to the text, this effect is most likely the result of ________ within Rank's schema

a. influence b. association c. deception d. persuasion

Communication & Mass Media

Match the method of news manipulation with an example or definition that corresponds with it. Ignoring Acting as a gatekeeper and disregarding a story Verbal and nonverbal bias News reporters make a story seem more controversial than it is Favoring the sponsor Planned news The pseudoevent "Soft pedaling" news about a chemical company because they are your backer

What will be an ideal response?

Communication & Mass Media

This technology has turned virtually all entertainment and news industries on their heads

a. Wi-Fi b. high-speed internet c. ISBs d. digital e. all of these f. none of these

Communication & Mass Media

The motivated sequence step that asks the listeners to imagine the results that will follow when they adopt the recommended solution is which of the following?

A) attention B) action C) motivation D) satisfaction E) visualization

Communication & Mass Media