Distinguish between an individual brand, a family brand, a national brand, and private labels.
What will be an ideal response?
Individual brand involves assigning a unique name to each product a manufacturer produces. Family brand is the marketing of various products under the same umbrella name. National brands refer to product brands that are marketed in several regions of the country. Private labels are personalized brands applied by distributors or dealers to products supplied by manufacturers. Private brands are typically sold at lower prices in large retail chain stores.
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Sales for the year were $600,000 . Accounts receivable were $100,000 and $80,000 at the beginning and end of theyear, respectively. Cash received from customers to be reported on the statement of cash flows using the directmethod is
a. $700,000 b. $600,000 c. $580,000 d. $620,000
Brand differences are worth promoting if they satisfy certain criteria. What are these criteria?
What will be an ideal response?
The nation's poor areas have 30 percent fewer supermarkets than do affluent areas. As a result, many low-income consumers find themselves ________
A) buying due to high-pressure methods B) in food deserts C) redlining D) being influenced by heavy advertising and promotion E) influenced by predatory pricing tactics
Allman, Inc, enters into a call option contract with Betts Investment Co on January 2, 2014 . This contract gives Allman the option to purchase 1,000 shares of Upmann stock at $100 per share. The option expires on April 30, 2014 . Upmann shares are trading at $100 per share on January 2, 2014, at which time Allman pays $200 for the call option. Using the information above, the 1,000 shares of
Upmann stock in this contract is referred to as the a. collateral. b. notional amount. c. option premium. d. derivative.