Case Study Krusteaz: What did Krusteaz do to aid consumers’ understanding of its products during the busy holiday season?

a. showed professional chefs using Krusteaz
b. showed Krusteaz creations of school children
c. showed consumers how to add extra ingredients to its base product
d. interviewed the Krusteaz chef staff about uses of the product


c. showed consumers how to add extra ingredients to its base product

Communication & Mass Media

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Communication & Mass Media

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Communication & Mass Media

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Communication & Mass Media

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Communication & Mass Media