An advertisement for AT&T long distance telephone service split the screen in two and showed a person on each screen talking on the telephone. Below each person, there was a running total of the cost of the call. At the end of the commercial, the total cost on the AT&T side was lower than that for the Sprint side. This is an example of which type of ad?
A) one-sided message
B) two-sided message
C) fear appeal
D) third-party endorsement
E) comparative ad
E) comparative ad
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The results of any self-report test should be interpreted with caution whenever respondents . . .
a. Never change any of their initial answers b. Know their answers might have real-world consequences c. Appear to be interested in the test d. Mark their answers in crayon
What are "Braxton-Hicks" contractions?
a. contractions that signal the beginning of the delivery process b. false labor contractions that can begin as early as the sixth month of pregnancy c. contractions that signal that the birth will be premature d. contractions the baby makes because of having the hiccoughs
The model of justice in which the largest portion of criminal cases forms the bottom layers and the few serious cases form the top layer is called:
A. assembly line justice. B. bureaucratic justice. C. rational justice. D. wedding-cake illustration justice.
Which of the following strategies is the best for learning a new communication technique?
a. Practice when in a heated argument. b. Practice only with those for whom you will use this strategy. c. Practice in hypothetical situations. d. No practice is necessary.