Nivea became the leader in the skin cream class on the "gentle", "protective" and "caring" platform. The company further moved into classes such as deodorants, shampoos and cosmetics
Attributes like gentle and caring were of no value unless consumers believed that its deodorant was strong enough, its shampoo would cleanse and its cosmetics would be colorful enough. This is an example of ________.
A) competitive points-of-parity
B) competitive points-of-difference
C) category points-of-parity
D) category points-of-difference
E) competitive points-of-presence
C
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Jim was recently promoted to the position of dining room supervisor at The Crab Shack, and he is now responsible for making decisions on numerous matters in the dining room and giving orders to the serving staff. At the same time, Jim has the obligation to perform the many new tasks assigned to him as a supervisor, such as overseeing the closing work and the cleaning of the dining room. Jim's obligations are known as his
A. hierarchy. B. power. C. beliefs. D. authority. E. responsibility.
Which of the following is classified as a microblog?
A. YouTube B. Twitter C. Gmail D. Facebook E. LinkedIn
Brian signed a simple discount note for $8,500. The discount rate is 14%, and the term of the note is 18 months. What is the effective interest rate? (Round to the nearest tenth percent)
What will be an ideal response?
________ play an important role in matching supply and demand by providing consumers with a broad assortment of products in small quantities
A) Virtual banks
B) Intermediaries
C) Price consultants
D) Uniform-delivery networks
E) Upstream partners