Which forms of nontraditional marketing do not clearly fit into a "store-based" or "nonstore-based" classification?
a. catalog sales and airport retailing
b. vending machines and direct selling
c. video kiosks and airport retailing
d. direct marketing and direct selling
c
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What is the purpose of the "internal reports system" subsystem of the marketing information system?
A) to obtain everyday information about pertinent developments in the environment B) to supply collected data that may be accessed and analyzed using tools and techniques that assist managers in decision making C) to gather information generated by internal reports, which includes orders, billing, receivables, inventory levels, stock-outs, among others D) to generate the particular information needed for the specific situation E) to gather information not gathered by the other MIS component subsystems
A perceptual map is a tool for identifying the positions of brands in consumers' minds
Indicate whether the statement is true or false
One of the reasons that knowledge management is becoming more important and formalized is because the rapid pace of change is making it very difficult for people to maintain their skills through training alone.
Answer the following statement true (T) or false (F)
Two of the key inputs to developing forecasts discussed in the text are
A. environmental scanning and competitive intelligence. B. environmental scanning and stakeholder identification. C. environmental scanning and a SWOT analysis. D. assessing internal strengths and environmental scanning.