When revising for content you should
A) include sufficient information
B) describe your policy
C) give an answer
D) look for negative language
A
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Which of the following costs is most likely associated with the commercialization stage of new-product development?
A) implementing trade promotion plans for channel members B) paying groups of target consumers for product feedback C) determining the product's planned price, distribution, and marketing budget D) developing a prototype of the product E) identifying target markets
A mature, financially healthy company typically has a cash flow from operations to total liabilities ratio of
a. 5% or more. b. 20% or more. c. 45% or more. d. 70% or more. e. 90% or more.
Barriers to listening include:
a. distractions. b. thinking ahead to what you want to say. c. All of the answers are correct. d. selective listening.
What are the three primary ways that marketers deliver services?
A. Over the phone, online, or in-person B. Continuously, periodically, or on demand C. At the customer's home, in-person, or by telecommunications D. Through service centers, delivery vehicles, or the mail E. Service facilities, customer's home, or from a distance