List five actions that a strong and effective corporate communications team must be able to carry out in today’s global economy.

What will be an ideal response?


Student answers may vary but should identify the following activities: Identify and engage key stakeholders, secure impactful media coverage, develop thought leadership opportunities to promote executive visibility, promote the corporate brand and enhance reputation by creating and leveraging corporate social responsibility initiatives, and manage issues and crisis situations as need.

Communication & Mass Media

You might also like to view...

Vivian enjoys working with Chris on class projects, and she admires how hardworking he is. What kind of attraction does Vivian feel for Chris?

A. social attraction B. task attraction C. physical attraction D. occupational attraction

Communication & Mass Media

Which company received PR advice from both Page and Burger?

a. P&G b. AT&T c. American Tobacco d. Hormel

Communication & Mass Media

One important aspect of emotional intelligence is that it enables us to ___________

a. alter the emotions of others b. distinguish between relevant and irrelevant emotions c. identify the stages of emotional arousal d. replace verbal messages with nonverbal ones

Communication & Mass Media

A way to identify subpoints is to sort through the research compiled in an annotated bibliography

Indicate whether the statement is true or false

Communication & Mass Media