Which of the following statements about clients is BEST?
A) Client refers to the entire customer organization.
B) Clients tend to be concerned with receiving the project as quickly as they can possibly get it.
C) Client groups tend to have similar agendas.
D) A single presentation is best when dealing with all client groups in an organization so that everyone hears exactly the same message.
B
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Which of the following is a distinctive characteristic of multidivisional structured organizations in the United States?
A) These organizations have a close relationship with the different organizations part of the supply chain. B) Executives at the corporate headquarters are committed to single business units. C) Corporate headquarters are least concerned about strategic planning and the allocation of resources among business units. D) Profit responsibility for operating decisions is assigned to managers of individual business units.
The statement, "The black, rectangular Intech ThinkPad has a red tracking ball and a multicolored Intech logo set at 35 degrees in the lower right corner," is an example of a(n):
A. product advantage. B. segmentation variable. C. product feature. D. market need. E. product benefit.
What are the two main communication networks called?
a. Endorsed and Unsubstantiated b. Formal and Informal c. Approved and Unapproved d. Official and Unofficial
Marketers live in a world of constant change, and their ability to adapt to the pace of change will dictate the degree to which their marketing strategies are successful. Moreover, the changes can come in any or all of the different parts of the marketing environment. Which one of the following statements is true?
A. The self-sustaining nature of technology relates to the fact that the products are increasingly being produced with environment-friendly components. B. The negative effects of technology include concerns over privacy and intellectual property protection. C. Consumers' use of mobile devices to access the Internet has been declining over the last few years. D. Technological innovations are created only by private companies. E. We can expect the pace of technological change to slow down as more technology-oriented startups choose to go public and become more conservative with their business strategies.