According to D'Arcy Masius Benton & Bowles's universal advertising standards, which of the following is true of a power idea?
A. It must revolve around the clinching benefit.
B. It must always have reference to the final execution.
C. It must avoid being described in simple words or phrases.
D. It must always use inherent drama while portraying the advertisement.
E. It must avoid centering the ad on consumer benefits.
Answer: A
You might also like to view...
Which of the following statements best indicates how chancery courts were different from law courts?
A) Chancery courts emphasized developing merchant laws rather than laws for the common citizen. B) Chancery courts inquired into the merits of a case rather than emphasize legal procedures. C) Chancery courts emphasized a standard set of remedies across different cases rather than provide equitable remedies. D) Chancery courts had lower precedence level over legal decisions than the law courts.
The following balance sheet information is provided for Patton Company:Assets Year 2 Year 1 Cash$4,000 $2,000 Accounts receivable 15,000 12,000 Inventory$35,000 $38,000 Assuming Year 2 cost of goods sold is $730,000, what are the company's average days to sell inventory? (Use 365 days in a year. Do not round intermediate calculations.)
A. 18.25 days B. 19 days C. 20.86 days D. 17.5 days
Narrative 15-1For the balance sheet items, indicate the appropriate category: a.Current Assetb.Fixed Assetc.Current Liabilityd.Long-Term Liabilitye.Owner's Equity Refer to Narrative 15-1. Preferred Stock
What will be an ideal response?
Because the antitrust statutes are unclear about exactly what is illegal monopolization, it is up to the courts to decide the primary factors
a. True b. False Indicate whether the statement is true or false