Which of the following condition is required for the two companies to enter into a legally enforceable contract?
A) The considerations must be beneficial to both parties involved.
B) The considerations must be detrimental to both parties involved.
C) The considerations must be mentioned in writing in the contract.
D) The considerations must be bargained-for exchange of a service or product.
D
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The program designed to build long-term loyalty and bonds with customers that are facilitated by technology is:
A) permission marketing B) direct marketing C) customer relationship management D) frequency marketing
Compare the advantages and disadvantages of the marketing communications tools of advertising and public relations
What will be an ideal response?
The Federal Trade Commission (FTC) ordered KFC to stop running ads with false claims that its fried chicken is compatible with certain weight loss programs
What law gives the FTC the authority to stop KFC's marketing program and what law was KFC violating?
The major difference between the descriptions of goods in a basic stock list and in a model stock plan is the _____
a. size distribution b. amount of goods purchased c. extent to which descriptions change period to period d. seasonality inherent in a basic stock list