What are the two goals of scale development?
A) effectiveness and efficiency
B) effectiveness and validity
C) validity and efficiency
D) validity and reliability
E) validity and value
D
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Which of the following is the first step in AIDA procedure?
A. Approach B. Attention C. Action D. Attraction E. Attire
Choose the correct word or words in parentheses. Both Olga and (she, her) know how to work the most complex programs
A sound justification for unrelated diversification is that
A. doing so can support managerial motives including the prospects for higher compensation B. doing so can meet expectations for rapid or continuous growth C. doing so can result in risk reduction by spreading a company's investments over a set of diverse industries D. doing so can stabilize earnings, i.e., market downtrends in some of the company's businesses will be partially offset by cyclical upswings in its other businesses E. doing so can deliver enhanced shareholder value if an undervalued company can be purchased at a bargain price
If you purchase stock of big companies like Proctor & Gamble, General Electric, and Texaco you would be buying shares of ________ stocks
A) blue-chip B) true-blue C) mini-caps D) speculative