You work in the marketing department of a company that sells computers directly to customers. Recently, your CEO decided he wants to expand and begin selling through popular retailers. You have been given the task of identifying retailers that reach a significant portion of the target market but that also fit with the quality of your company's brand. Once these retailers are selected, you are to work with these retailers to negotiate shelf placement. Your job deals mainly with which marketing mix element?
A. Promotion
B. Distribution
C. Packaging
D. Pricing
E. Product
Answer: B
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______________ refers to emotional appeal.
a. Ethos b. Pathos c. Logos d. none of the above
Budgetary slack can be avoided if lower and mid-level managers are requested to support all of their spending requirements with specific operational plans
Indicate whether the statement is true or false
If an advertiser wants to enhance the sales of a specific good or service, _____ advertising should be used
a. institutional b. product c. corporate d. advocacy
Judith is a CPA with an excellent reputation and client base. She sells her tax preparation business to Shawn, and the sales contract includes a noncompete clause restricting Judith from opening a similar business for one year within a 10-mile radius of her former office. If she opens a tax preparation office five miles away after one year, a court would probably
a. grant an injunction barring her from operating the new office. b. order confiscation of all of her new client files and turn them over to Shawn. c. refuse to become involved, as the noncompete clause was illegal. d. refuse to enforce the noncompete clause, as it is unreasonable regarding time and geographic area.