The manufacturer of Beats by Dr. Dre headphones decides to advertise in the "lifestyles" sections of big-city newspapers. However, this generates a limited response in sales. Which of the following represents a likely breakdown in the communication process here?
A. The message was decoded incorrectly.
B. The message was not received by its intended audience.
C. The sender was not clearly identified.
D. The message was not transmitted.
E. The message was encoded incorrectly.
Answer: B
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Based on the VRIO framework, which of the following start-up companies has the least potential to have a competitive advantage, to be profitable, and to grow?
A. a cat-sitting service, where you take care of people's cats when they are on vacation; you decide to advertise your services on Craigslist and the local newspaper B. a "companionship" service for elderly people who live alone because their children are busy working full-time jobs; working adults say such a service would be extremely valuable C. the only farm within a 100-mile radius that offers its customers organic beef and organic dairy products such as eggs and milk; no other local company offers these products D. a portrait-painting service by a talented artist who is known for his ability to make all men look handsome and all women look beautiful; very few other artists in the local area have this talent E. an enrichment program for children that hires talented people and sends each of them to a different school each day of the week; a web-based app helps the manager keep track of all the employees' schedules and locations
A channel partner is the relationship of two organizations in which they are able to build a larger and stronger competitive presence.
Answer the following statement true (T) or false (F)
Which of the following ratios uses the market price of a company's stock in the denominator?
A) Price/Earnings. B) Dividend yield C) Cash flow yield D) All of these choices.
The use of direct marketing by a store-based retailer demonstrates _____
a. multi-channel retailing b. scrambled merchandising c. the wheel of retailing d. rationalized retailing