Low income households get special low rates and homeless persons are now being provided with _____ to help them connect to employment and housing

a. Internet access
b. Tablets
c. Cell phones
d. Radios


c

Communication & Mass Media

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What communication goal can be accomplished through various measures such as telephone surveys and focus groups?

a) Identify strengths and weaknesses b) Generate sales or revenues c) Send donations for preservation efforts d) Interact with elected officials

Communication & Mass Media

Explain the concept of audience disposition and how it is relevant to audience analysis

What will be an ideal response?

Communication & Mass Media

According to the text, which of the following statements describes the relationship

uncovered in one study between the tone of statements made in computer chats and the amount of communication in the chat?

a. the more negative the comments, the more communication took place b. the more negative the comments, the less communication took place c. The tone of the comments and the amount of communication were both related to the extent to which the people in the chat had hostile personalities. d. The tone of the comments and the amount of communication were both related to the extent to which the people in the chat had high need for cognition. e. The tone of the comments and the amount of communication were both related to the extent to which the people in the chat were high sensation seekers AND were early adopters of new technology.

Communication & Mass Media

Relatively long-lasting principles or standards that guide our behavior are known as __________.

A. opinions B. values C. beliefs D. attitudes

Communication & Mass Media