After Mary's Gifts and Cards surveyed its customers, it discovered that its customers preferred the company's competition more than 70 percent of the time. The most frequently cited reason was customer service. During which stage of Lewin's change model should Mary provide her employees with this information about the problems with customer service?

A. stabilizing
B. continuous improvement
C. unfreezing
D. changing
E. refreezing


D. changing

In the changing stage, employees need to be given the tools for change: new information, new perspectives, new models of behavior. Managers can help here by providing benchmarking results, role models, mentors, experts, and training.

Business

You might also like to view...

You should use the direct organizational pattern when writing a thank-you note after a job interview

Indicate whether the statement is true or false

Business

The most severe stage of distress is

A. burnout. B. shock. C. back pain. D. job loss.

Business

Balancing low-cost storage with low-cost material handling is important in which of the following?

A) fixed-position layout B) process-oriented layout C) office layout D) repetitive and product-oriented layout E) warehouse layout

Business

Software Entrepreneurial Venture (Scenario)Theodore and James have formed an entrepreneurial venture to develop software for banks and other financial institutions. Their company is growing, and in exploring future opportunities decides to initiate international operations.The international operations of their firm continues to grow. Theodore and James have realized that decentralized management using foreign nationals to run operations in the host countries works best. Their firm has developed into a ________ organization.

A. transnational B. multidomestic C. borderless D. global

Business