________ is the process of developing and maintaining a crucial fit between the organization's goals and capabilities and its changing marketing opportunities
A) Benchmarking
B) SWOT analysis
C) Market segmentation
D) Strategic planning
E) Diversification
D
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Imprest payroll account What is an imprest payroll account and why is it used by companies?
An organization has a policy requiring the dual counting of all incoming cash receipts. Which control activity is being used here?
a. Segregation of duties b. Proper authorizations c. Physical safeguards d. Documents and records
Variable costing is a method of reporting that deals only with a manager's controllable costs, variable costs
Indicate whether the statement is true or false
All of the following are components of the salesperson's presentation mix EXCEPT:
A. persuasive communication. B. participation. C. demonstration. D. dramatization. E. unbiased conviction.