A publisher needed one of its best-selling authors to fly from his home in Richmond, Virginia, to Chicago, Illinois, in order to start a publicity campaign for the author's new book. The author could have taken a flight to Detroit, Michigan, changed planes, and then flew on to Chicago for about half the price of a non-stop flight from Richmond to Chicago. However, he chose the non-stop flight. He became less price sensitive because of
A. the availability of substitutes.
B. the fact that someone else was paying the bill.
C. the size of the total expenditure.
D. the sunken investment he had made.
E. the significance of the end benefit.
Answer: B
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Electronically dispensed checkout coupons
A. are available on a company's website and must be printed out to be used. B. are cost effective and can be targeted to specific categories of consumers. C. are attached to the outside of the package so they can be ripped off and redeemed immediately. D. have no redemption deadline. E. generate impulse buying and product trial.
Owen uses the Internet to defraud Prairie Valley Credit Union. He is found guilty of wire fraud. He can be punished by
a. imprisonment for not more than one year. b. imprisonment for up to thirty years and fines of up to $1 million. c. fines for not more than $50,000. d. death.
A cable company must provide service for 7 houses in a particular neighborhood. They would like to wire the neighborhood in a way to minimize the wiring costs (or distance)
How should the cable company wire the neighborhood and what would be the minimal length of the network? House Distances (yards) 1 to 2 100 1 to 3 400 1 to 4 300 2 to 3 300 2 to 4 250 2 to 5 400 3 to 5 350 3 to 6 450 4 to 5 300 4 to 7 250 5 to 7 100 6 to 7 150
An heir of a person who dies receives title to the property of the decedent by reason of a gift
Indicate whether the statement is true or false