Which of the following best completes the statement, ‘A ______ is a group of consumers once considered too small and inaccessible for marketers to pursue. Marketers are now able to offer ______ products that appeal to small, specialized groups or people.’ ?
a. Niche market, niche.
b. Micromarket, specialized.
c. Niche market, specialized.
d. Micromarket, personalized.
e. Micromarket, niche.
e. Micromarket, niche
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The constant feedback loop of the ______ is designed to ensure plans stay headed in the right direction.
A. means-end chain B. planning/control cycle C. control system D. project management method E. project planning sequence
Which of the following is NOT necessary for a product-related objective to be effective?
A) It should focus on short-term implications. B) It should be measurable. C) It should be feasible. D) It should indicate a specific time frame. E) It should be clear.
Methods that ignore present value in capital investment analysis include the cash payback method
Indicate whether the statement is true or false
A company purchases equipment for $32,000 cash. This transaction should be shown on the statement of cash flows under:
A) investing activities. B) financing activities. C) noncash investing and financing activities. D) operating activities.