Branded entertainment involves making the brand an inseparable part of some other form of entertainment
Indicate whether the statement is true or false
TRUE
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"Is the proposed action legal? If yes, does the proposed action maximize shareholder value? If yes, is the proposed action ethical? If no, would it be ethical to take the proposed action?" These four questions, which managers of all organizations should ask when confronted with a decision on an action, form the basis of
A. Maslow's hierarchy of needs. B. the stakeholder's value statement. C. Frank Gilbreth's code of ethical conduct. D. Bagley's ethical decision tree. E. the Sarbanes-Oxley Act of 2002.
If you use a metric measure, you can calculate an average
Indicate whether the statement is true or false
The halo effect ________ a form of stereotyping because ________.
A) is; it evaluates a person in a biased way B) is not necessarily; it evaluates a person in a positive way C) is; it evaluates a person in a positive way D) is not necessarily; it does not associate a person with a group
What is due diligence?
A. The research and analysis of the company that is done before a business transaction B. The efforts of managers from all walks of life to help people develop their business ideas C. The arrangement under which employees may schedule their own hours around a core time D. The process of producing a custom-made product for that market