There are three key elements when defining a marketing research problem. One of these is ________.
A. evaluate previous research results
B. determine how report the findings
C. specify constraints
D. identify data needed for marketing actions
E. set the research objectives
Answer: C
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________ research is designed to capture cause-and-effect relationships by eliminating competing explanations of the observed findings
A) Experimental B) Behavioral C) Observational D) Focus group E) Descriptive
Which of the following elements is not included in Porter's diamond model of national advantage?
A. Factor conditions B. Demand conditions C. Government D. Export conditions E. Related and supporting industries
Martin Company currently produces and sells 40,000 units of product at a selling price of $12. The product has variable costs of $6 per unit and fixed costs of $150,000. The company currently earns a total contribution margin of:
A. $200,000 B. $240,000 C. $280,000 D. $90,000
Answer the following statement(s) true (T) or false (F)
11. According to the text, crowdfunding is increasing in popularity all over the world. 12. Crowdfunding is a resource for talent and labor, and crowdsourcing is a resource for for money. 13. When setting a funding goal, be aware of how much money you would like to have rather than how much you will need. 14. Research has shown that the majority of crowdfunded projects are delivered later than expected. 15. Crowdfunding has been used to raise billions of dollars for all kinds of industries.