Which of the following is true of a localization strategy?
A. It has low costs due to duplication of efforts in multiple countries.
B. It promotes diffusion of innovation in multiple ways.
C. It involves the development and distribution of standardized products worldwide.
D. It is effective when pressures for cost reductions are low.
Answer: D
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Which model of evaluation of alternatives suggests consumers buy brands they like best or connect with emotionally?
A) cognitive mapping B) multiattribute C) affect referral D) evoked-set
Sally is a student who was assigned to a group of students who must research and present a topic in class. She does not really like the other members of her group. She has only shown up for one of the four scheduled meetings/work sessions, and she has only contributed a minimum of the work that she has been asked to complete by the other group members. The presentation to the class is tomorrow. Sally could be described as a ______.
a. groupthinker b. free-rider c. nonconformist d. virtual team member
As firms realized that the ______ of a product strongly impacted the profitability and competitiveness of the organization, they began to pay attention to management styles that would increase workers’ ability and motivation.
a. ROI b. quality c. defects d. capabilities
The pronouns "who" and "that" are called relative pronouns because they relate to other words, called antecedents
Indicate whether the statement is true or false