The ad for the newest Calvin Klein brand of perfume on the inside back cover of Martha Stewart Living magazine would be an example of an ad on the
A. bleed page.
B. third cover.
C. first cover.
D. gatefold.
E. island half.
Answer: B
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The high/low pricing strategy helps sell slow-moving merchandise.
Answer the following statement true (T) or false (F)
The expected period of time that will elapse between the date of a capital investment and the complete recovery in cash of the amount invested is called the cash payback period
Indicate whether the statement is true or false
A personal marketing quality that is particularly valuable for social marketing is
a. a strong personal need to make a sale b. a hard sell, never-give-up approach c. empathy, the ability to feel as the target audience member does d. aggressiveness e. a college degree in social marketing
The management function most often confused with public relations is:
A. Advertising D. Marketing B. Lobbying E. Development C. Personnel