Which of the following is not a factor that causes buyer bargaining power to be stronger?
A. Some buyers are a threat to integrate backward into the business of sellers and become an important competitor.
B. Buyers have considerable discretion over whether and when they purchase the product.
C. Buyers are small and numerous relative to sellers.
D. The costs incurred by buyers in switching to competing brands or to substitute products are relatively low.
E. Buyers purchase the item frequently and are well-informed about sellers' products, prices, and costs.
Answer: C
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