One way for a company to measure the effectiveness of its publicity-based public relations efforts is to
A. tabulate the equivalent in advertising dollars if the time and space were purchased.
B. ask for return of reply cards.
C. calculate market share increase.
D. count the number of exposures in the media.
E. conduct an environmental audit of media alternatives.
Answer: D
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Orientation programs should include five important elements. Which of the following elements is NOT one of the elements?
a. a tour b. specification of job tasks and responsibilities c. description of organization and department functions d. introduction to top management
Transaction exposure or risk is a risk the customer may never take.
Answer the following statement true (T) or false (F)
In the decision-making process, which of the following situations would be best addressed by managers using a segmented income statement rather than a contribution margin format income statement?
A) The decision on whether or not a one-time special order for a customer should be accepted. B) The calculation of the break-even point for the upcoming month. C) The decision on whether or not an entire product line should be discontinued. D) The decision on whether or not to process a product further or sell "as is."
The work description "Supervised the successful installation of a new wireless networking system" is appropriate for a résumé because it
A) subordinates a previous work achievement. B) shows that the candidate is innovative and reliable. C) is concrete and indicates a specific accomplishment. D) uses action verbs that recruiters seek as keywords.