Which criterion is unique to the evaluation of a persuasive speech?

A. The speech should gain the attention of the audience.
B. The speech should include a goal: the audience is asked to think something, believe something or take action.
C. The speech should include information that increases audience knowledge.
D. The speech should include a variety of sources and supporting material.


Answer: B

Communication & Mass Media

You might also like to view...

Very few organizational communication scholars have objected to the container metaphor, which explains how communication occurs within organizations.

Answer the following statement true (T) or false (F)

Communication & Mass Media

Discuss how race and skin color have operated as regulators of human life.

What will be an ideal response?

Communication & Mass Media

“Stealing is immoral. Plagiarism is stealing. Therefore, plagiarism is immoral.” This an example of

A. Deductive reasoning B. Evidence C. Inductive reasoning D. Causal reasoning

Communication & Mass Media

A culture that places a high value on tradition, as well as social and status obligations, is likely to have a __________.

A. short-term orientation to time B. long-term orientation to time C. focus on indulgence D. focus on restraint

Communication & Mass Media