Heidi has been assessing several of her firm's products using the Boston Consulting Group (BCG) approach to portfolio analysis. She has been trying to assess the strength in a particular market and is looking at the sales of the product and the overall market as well as the sales of competitors. Heidi is trying to determine

A. the product's relative market share.
B. a source of competitive advantage.
C. the impact of population shifts on future demand.
D. the market growth rate.
E. cash equivalent values for each product.


Answer: A

Business

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