Establishing and communicating the distinctive benefit(s) of the company's market offering, for each target segment is called ________
A) market research
B) market positioning
C) marketing effectiveness
D) market segmentation
E) market dominance
B
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A minimum liability for pension expense is reported when
a. the projected benefit obligation exceeds the fair value of pension plan assets. b. the pension expense reported for the period is greater than the funding amount for the same period. c. the accumulated benefit obligation exceeds the fair value of pension plan assets. d. vested benefits exceed the fair value of pension plan assets.
Demand-backward pricing
A. is an average-cost pricing approach. B. starts with an acceptable final consumer price and works backward to what producers can charge. C. ignores demand estimates. D. is only sensible when the channel captain is a large retailer. E. None of these answers is correct.
If sales total $2,000,000, fixed costs total $800,000, and variable costs are 60% of sales, the contribution margin ratio is 60%
Indicate whether the statement is true or false
Which model reviews projects over a long horizon and measures the results of major activities taken to support the overall vision, mission, and goals of the organization? This model helps answer two questions: "Did we select the right projects?" and "Did the project contribute to the long-range strategic direction of the firm?"
A. Balance scorecard B. Retrospective and lessons learned C. Phase gate D. Maturity E. Project office