Companies like Home Depot sell to the B2B market and B2C market out of the same store. This puts the company in the category of a(n) ________.
A. market maven
B. reseller
C. gatekeeper
D. out supplier
E. cottage industry
Answer: B
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Brazil is the largest country and economy in Latin America
Indicate whether the statement is true or false
When Juan violated his company's Internet policy, he was immediately fired. This is an example of
A. punishment. B. negative reinforcement. C. extinction. D. operant conditioning. E. self-reinforcement.
Selective distribution is a strategy in which ________
A) more than one, but fewer than all, willing intermediaries are used by a seller B) products are stocked in as many outlets as possible by a seller C) products are not sold through intermediaries but directly to customers from producers D) all willing intermediaries are given rights to sell a product E) common household goods are preferred over luxury products by intermediaries
Which of the following should be used to prepare the interviewee?
A) Email your questions to the interviewee ahead of time so that he/she can formulate responses. B) Tell the interviewee the type and format of the questions. C) Let the interviewee know the names of other people that you have interviewed. D) Ask the interviewee what he/she would like to be questioned about.