Write a note on the marketing mix section of the marketing planning process
What will be an ideal response?
The marketing mix is the combination of elements we will use to execute the plan's strategy. The marketing mix is
also called the 4Ps: product (or service), price, place (distribution), and promotion.
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Which of the following is not a behavior of a leader who executes?
A. Reward the doers. B. Insist on realism. C. Follow through. D. Know yourself. E. Respect others' limitations.
In selling highly complex products, such as industrial equipment and accounting systems, salespeople make several sales calls to develop a detailed analysis of a prospect's needs. What kind of sales presentation method is most likely required?
A. Stimulus response B. Need-satisfaction C. Memorized D. Problem-solution E. Formula
According to Modigliani and Miller's second paper, firms should use ________% debt to maximize the value of the firm
A) 100 B) 20 C) 40 D) 80 E) 60
Two examples of non-tariff barriers that refer to quantitative restrictions on importing and a total or near total ban on trade respectively are:
A) partial embargoes, embargoes B) trade seizures, limits. C) embargoes, quotas. D) quotas, embargoes.