Which module of the ERP system includes applications that provide customers with sales quotes, schedule orders, print shipping labels, generate leads, and create sales literature?
a. finance and accounting
b. human resources management (HRM)
c. customer resources management (CRM)
d. supply chain management (SCM)
c. customer resources management (CRM)
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All of the following are considered to be among the seven characteristics of good marketing research EXCEPT ________
A) the scientific method B) research creativity C) multiple methods D) ethical marketing E) independence of models and data
Sequentially numbering all sales invoices is an example of __________________________
Fill in the blank(s) with correct word
What is a feature of a product or service that customers have come to expect and entering competitors must offer the same if they want to survive?
A. Significant barrier B. Entry chain C. Entry barrier D. Product differentiation
Which of the following is the goal of the team-based new product development approach when it uses cross-functional teams that overlap the steps in the process?
A) gain a big competitive edge by getting the right new products to market B) save time and increase effectiveness C) increase production efficiency and customer satisfaction D) speed product distribution to market and reduce costs E) reduce organizational tension and confusion